The first step in our approach to implementing business intelligence services is to do a data audit. We look at what kind of data client already has, where it is stored and how it is being used to serve the organisational goals and purposes. It is a systematic exploration of the data source and journey in the organisation.
We conduct interviews to understand where the data has come from, is it reliable, will it support the information the end users are trying to get? It is also important to figure out land mines in the data, for example, whether checks were put on the email field to indicate if it’s personal or business email OR while recording user visits, are we recording the first visit of the person or last or both. It makes a whole lot difference to the insights presented.